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D&AD
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Ones To Watch 2020
✏️ D&AD ✏️ Ones To Watch 2020
Littlexlittle is a concept campaign ran by WPP, Dentsu, Publicis, Google, Youtube in order to follow the sustainable goals. Saving water is one of the goal that needs to be accomplished.
Maximum water is wasted by those who have it.
Water is available everywhere, but is wasted the most in the areas with abundance of availability where people do not understand. They do not feel motivated enough to save it, also very few get embarrassed when they are shamelessly letting the water run.
Blue goes missing from all the social media touch points where people start the conversation at.
The most visited device by the target has a huge percentage of blue, and the most visited apps/websites consist of blue. To seed the topic we begin with the biggest platforms used by the target.
The blue goes missing from daily life.
As we all know that our everyday lifestyle is filled with products that we use. They have a huge impact on how we behave. To bring a behaviour change, and cause a havoc, we also ask other brands to lose the colour.
Let’s make it huge.
