Putting a girls’ school in a class of its own.
The Problem to Solve
Independent girls’ school, Branksome Hall, was looking to replace their 10-year-old brand platform. Their long-standing tagline, “Be Remarkable” was losing relevance with students – feeling a lot more prescriptive than progressive. With a class full of independent leaders, free-thinkers and change-makers – who was Branksome to tell girls what to “Be”?
Our Solution
We shook up Branksome’s positioning with a new tagline, look and attitude. Our platform, “Fiercely Independent” puts students at the forefront, because Branksome Hall doesn’t just enrich girls’ minds – they ensure each individual develops a mind of their own.
Photography
Smile please? What? Why not?
Women often face early expectations to smile, projecting a happy and non-confrontational demeanor. We granted girls the opportunity to be present, occupy their rightful place, and, perhaps most crucially, choose not to smile if they prefer not to. Highly-propped look to tell a story behind each of the girls. Moved away from the hi-def, ‘perfect’ image, to stand out from the perfect image expected from women, creating space for honest mistakes.
Typography
The new era of timelessness.
In this saturated market of minimalism, we introduced the timeless & classic serif font which speaks to a craft, to informality, imperfection, individuality and is handcrafted while playing with the straight up and bold strong san serif brand font which brings in a strong, sturdy, tough and uptight character.
