Pitched to : Leo Burnett
Team Aha! :
Soniya Udayashankar
Vivian Cheung
Malik Bonnick
Minkyeong Kim
Problem : The core problem here is Paderno is not seen as a trustworthy small appliance brand because they are more well-known for their cookware, at the same time they do not have awareness.
Insight 1
Why Paderno?
Beyond Design. Form + Function. Good design is form follows function. No matter how good it looks, the function is what you want from it.
Insight 2
Why Paderno?
Passionate home cooks are not aware they desire products that speak their language.
