In a nation-wide campaign that spanned OOH, OLV, social & digital video we brought the kitchen drama right in front of you.

We peeled some painful onion layers, spilled the beans straight from the mouths of our real-deal cooks, and let you in on the secrets (and headaches and of course the pain) that comes with crafting your favourite Jack Astor’s dishes. 

Because let's be real, making high quality food the right way is annoying as hell. So here's to breaking free from the culinary norms – cheers to the delicious, slightly chaotic, and boundary-busting journey in every mouthwatering bite! 🍔👨‍🍳