“Live Free and Eat” is all about leaning into the rebel spirit Jack’s was once famous for. So when the first new location revamped to reflect the new platform opened, naturally we only wanted rebels to be the first in the doors. 

So, how did we get rule breakers, rebels and badasses of Mississauga to come check out the new Jack’s at Square One? We told them not to.

2 weeks, 10K and over 500 rebel rewards later, and the all-new Jack’s at Square One was finally open.